For any school, communication with parents is essential, but finding the best way to do this can sometimes be quite difficult. The traditional route of the letter sent home, as you might expect, has fallen out of favour due to the number of notes lost crumpled in the bottom of school bags. We’ve also found that SMS communication wasn’t all that effective either, as parents found it too intrusive due to the sheer volume of text messages sent. One parent, Daniel, told us: “You would get every single update for all 400 pupils at the school to do with classes, events and activities; it was a lot of information at once.”