James Potten is the managing director of RED Academy, an international digital design school offering intensive courses in digital marketing, user experience design and web & app development, which has now opened a campus in the heart of Central London. RED’s courses are all based about work experience and all students work with real clients on real projects, building their portfolios at the same time as learning. James also chairs a microfinance charity, Deki, which helps innovative projects in Africa.
At the end of 2017, apprenticeship and skills minister Anne Milton released the Careers Strategy, outlining practical solutions in order to create a thriving careers system that is accessible to “everyone, whatever their age, to go as far as their talents will take them to have a rewarding career”.
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