Schools and Colleges all have their own websites and this may be the first place an ex-pupil will visit to re-establish contact and possibly offer professional services and/or wish to make a donation. Similarly, your alumni database is your school’s business and you must get to know all of your supporters/members. With the aid of the right software this can be achieved easily and efficiently.

ASI Europe have recently published their own white paper 3 keys to smart website. Jyoti Hull-Jurkovic advises how schools and businesses can easily conduct a sales and marketing review with the aid of the correct tools alongside the norm of their site being just ‘user friendly’.