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Securing funding from local charities

By Annie Manning on 15 December 2011, 10:44am

Securing funds for any business is a challenge and never more so in the current climate. I have spent many years helping with fundraising at my own daughter's schools and local charities but this has become increasingly harder as corporate companies that normally jump at the chance to become sponsors are holding onto budgets.

Many schools now have their own dedicated Development Director who may well have moved from a corporate environment and has brilliant fundraising and marketing skills. There are, of course, a number of excellent consultants around that specialise in writing applications for grants and will be more than able to help your school.

All avenues have to be explored and I would suggest considering untapped opportunities which may exist closer to home within your own community. Don’t be dismissive of local, well-established charities. Talk to ones in your own community and find out what their aims and objectives are under the terms of their constitution - it may well be that they have a small budget set aside which could be available to local schools.

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What kind of programmes might charities fund? In my experience, it varies from charity to charity; research locally and look at their websites. Perhaps, as a starting point, try talking to your local councillors who may be aware of criteria for such applications; they may even get involved themselves. I know my colleagues at our parish council also have roles in charities. It's the old case of ’if you don’t ask, you don’t get’, so fire off a letter of approach - you might be pleasantly surprised.

While I was Trustee of a local charity, I encouraged them to consider projects for children within the village as up until that point they had only worked predominantly helping the elderly. A budget was soon approved for the buying of, and, the installation of a friendship bench at the Junior school as part of their ‘anti-bullying’ campaign. It was donated in memory of one of the founder members of the charity who it transpired was also a teacher at the school. The charity now sponsor a small annual award for ‘the most caring child’ where the recipient receives gift vouchers and we also replaced the children’s cricket team equipment that had been destroyed in a local fire.

So, apart from bringing a community together, it is definitely worthwhile asking local charities for help. You never know, they may be able to assist you in purchasing that much needed playground and gym equipment after all.

Annie Manning

Annie Manning

Annie trained within a Legal and Trade Marks department protecting Corporate Identity and Intellectual Property in the 1980’s until 1990. She has been a freelance report writer, editor, marketing and quality consultant since 1992 working within Corporate, Commercial, IT markets, Health, Education and NFP Sectors, Local and Central Government. Under her own imprint she has published fundraising and awareness projects for animal and cancer charities, hospices and schools for special needs.

Quality projects have included speaking with schools, universities and researching protocol and purchasing patterns within the LEA nationally. She worked as a quality and marketing manager for a database software supplier speaking to charities, schools and IDPE members on a daily basis for seven years.

She has worked with local Councillors dealing with highly sensitive issues and campaigns for rights for children with special needs, securing safe school travel for children and currently working on a save school bus campaign within Hertfordshire.

Website: www.anniemanning.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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