How to link your school Twitter account to parents who don't have Twitter

I don’t see very many school Twitter accounts and I think that’s because we think parents are not on Twitter.
I see Twitter as a valuable communication tool, vital in engaging parents and establishing the school’s online identity. So, how do we use Twitter to connect with parents who haven’t yet got a Twitter account?
Answer: Tell them that you can link the school's twitter account with their mobile phones!
Here are the instructions:
13 ways Twitter improves education

Twitter can easily be dismissed as a waste of time in the secondary school classroom. Students will get distracted. Students will see tweets they shouldn't at their age. How does one manage a room full of Tweeple without mobile phones? Is it even appropriate for years 7 and 8?
Here's some ammunition for what often turns into a pitched, take-sides verbal brawl as well-intended teachers try to come to a compromise on using Twitter (in fact, many of the new Web 2.0 tools-- blogs, wikis, websites that require registrations and log-ins, discussion forums. You can probably add to this list) that works for all stakeholders:
Social networking: guidance for teachers

Do you have a policy on how teaching staff should present themselves online? This article includes an ICT code of conduct with rules about online communication for school staff. It also refers to official guidance and a clause in the GTCE code of conduct which covers teachers’ behaviour.
ICT and online communication code of conduct for staff
Hellingly Community Primary School in East Sussex has an ICT code of conduct for staff. It sets out the rules that all staff must comply with when using ICT facilities both within the school and away from the school.
The section covering online communication includes statements such as:
- I will not allow parents or children and young people to add me as a friend, nor will I add them as friends, on social networking sites
- I will not use Facebook or similar online networking sites whilst at work
- I must make clear that any comments (e.g. political views) are my own personal opinion
- I will not create, transmit, display or publish any material that is likely to: harass, cause offence, inconvenience or needless anxiety to any other person or bring the school into disrepute
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In line with safeguarding procedures, no comments should be made with reference to the school, its staff, governors, pupils, families, any persons associated with it or events
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I will not place any information regarding my activities at school, or the school in general on my social networking sites
How to integrate Web 2.0 tools into the classroom

‘Web 2.0’ is a term familiar to all teachers. Stated in its simplest form, it’s the set of interactive internet-based tools used by students to enrich educational opportunities. ‘Web 1.0’ referred to the act of accessing websites—nothing more. Students read websites, clicked a few links, and/or researched a topic.
Web 2.0—Web-based education basics--includes blogs, wikis, class internet homepages, class internet start pages, twitter, social bookmarks, podcasting, photo sharing, online docs, online calendars, even Second Life—all tools that require thoughtful interaction between the student and the site. For teachers, it’s a challenge to keep up with the plethora of options as the creative minds of our new adults stretch the boundaries of what we can do on the internet.
Developing your Professional Learning Network
Ever wondered how certain teachers always seem to have new or more interesting ways of doing things in their classrooms? Chances are they haven’t been as innovative as other people seem to think they are. Chances are they have a Professional Learning Network (PLN).
So what does that mean in layman’s terms? It’s basically a support network from which anybody can share experiences, draw support or find resources. It contains a plethora of expertise across all stages of education in all parts of the world. My PLN is on Twitter.











