Adding kudos to careers development [case study]


CASCAID is the leading producer of careers information and guidance solutions with over 45 years’ experience of inspiring people with their career options. Their online products are used extensively in guidance and educational organisations throughout the UK and internationally. CASCAID has supported millions of people worldwide with their career decisions.

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A huge advocate of developing the prosperity and wellbeing of the communities it serves, East Kent College aims to open up a world of possibilities which could lead students into their perfect career. They’re doing this by providing high-quality education, celebrating students’ individuality, and encouraging entrepreneurial spirit. So how does the college facilitate these standards?

Barbara Verner is responsible for delivering an impartial careers advice and guidance service to prospective and current students, parents, staff and members of the local community. She and her colleagues use Kudos, a leading career-development service, to explore, develop and maximise the potential of student futures.

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“We find that Kudos an essential tool in supporting students to proactively engage with their future career research,” remarks Barbara.“The Personal Statement Builder is ideal for all student groups.” “For example, we use the MyFuture ‘Like and Dislike’ feature for prospective students who do not know which course or career would best suit them. We also use the ‘Like and Dislike’ assessment for current students who may wish to change course or who are unsure of their progression.

“On top of this, there’s the CV Builder for CV Preparation, which we use with all groups. The Personal Statement Builder is ideal for all student groups and individuals applying through UCAS. Part-time and full-time employment searches are covered by the job search facility. My favourite features are the Personal Statement Builder, MyFuture ‘Like and Dislike’ assessment, and the holistic and interactive nature of the design of the software.

“The feedback from individuals and groups has been hugely positive. Some parents have commented that they are amazed it has not been available for their children in Year 10 and 11.

“Kudos is an essential part of delivering a comprehensive, student-centred, impartial careers advice and guidance service. It encourages proactive “The platform provides information of over 700 career titles.”research therefore, encouraging students to take ownership of their own education, learning and career planning. On a scale of 0 - 10, 10 being the best score… I would score it 9!

Kudos includes videos, case studies, a CV builder, plus a personal action plan with headstart pointers to help students stand out from the competition. What’s more, the platform provides information of over 700 career titles that engage young people in exploring academic and vocational pathways, including apprenticeships, post-16 learning and university options.

Career guidance is an integral part of education for students. It plays a huge role in supporting their aspirations, identifying their strengths and creating their perfect futures by planning how to get there.

Kudos-creator CASCAID (part of Xello) is an edtech provider and the global leader in producing careers information and guidance technology solutions. We help young people prepare for their future through our leading platform Kudos. We help anyone, anywhere in the world, to create a successful future through self-knowledge, exploration and planning.

Visit or contact [email protected] / 01509 226868 for more information. You can book a Kudos demo for your school here.

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