Supermarket chain Aldi, in partnership with Team GB, launched the ‘Get Set to Eat Fresh’ campaign in 2015, committed to improving the healthy eating habits of 1.2 million children by 2020. This year, as part of the programme, they are launching the ‘Design a Bag’ competition, which challenges young people aged five-to-14 to get creative and design a reusable ‘Bag for Life’ that will inspire others to eat fresh fruit and vegetables.
Do you have a mini Picasso between the age of 5-14? Enter them in our Get Set To Eat Fresh competition - the winner will see their design on a bag in every store! For full entry details and T+Cs visit: https://t.co/LiDrWTDmzK pic.twitter.com/u3b9gUaabg— Aldi Stores UK (@AldiUK) February 8, 2018
The idea for the competition came from research commissioned by the campaign, undertaken in a bid to understand how education can play a part in developing children’s understanding of the value of nutritious food. Aldi interviewed 1,000 children aged seven-to-14 in the UK to find out about their healthy eating habits. They discovered a drop-off in healthy eating habits between Primary and Secondary school aged children, with 72% of seven-to-eight-year olds likely to eat fruit daily, and only 59% of 13-14-year olds likely to eat fruit daily.
The ‘Design a Bag’ competition is an innovative way for Aldi and Team GB to help start the conversation about healthy eating and nutrition, by encouraging children to put pen to paper and get creative in the classroom.
Huge Congratulations to our creative design expert Sophia Hensby in Class 3 @stbedes_roth who has won the weekly prize of a £50 @AldiUK voucher in their Bag for Life design competition with @TeamGB to encourage eating FRESH Food https://t.co/u9kRzO7mUF to enter your design pic.twitter.com/2M1qjG2h9J— Gavin Sharp (@Gavin_Sharp_73) March 19, 2018
The competition is now open for entries from students aged 5-14 across England, Scotland and Wales. Entries will come to a close on Friday 4th May, with the winner being selected on Monday 11th June.
Winners of the competition will see their bags in Aldi stores nationwide from September, and will also receive £50 of vouchers to spend in store. Plus, the whole school will receive a special visit from a Team GB athlete and £200 of Aldi vouchers to stock up on kitchen equipment and fresh fruit and veg. As well as this, entries will also be entered into a weekly prize draw to be in with a chance of winning £50 worth of Aldi vouchers to buy fresh ingredients or cooking equipment for the winner’s school.
The competition will be judged by a panel including Team GB’s favourite brothers, Alistair Brownlee and Jonny Brownlee.
Commenting on the competition, Alistair Brownlee said: “The Get Set to Eat Fresh programme is going from strength to strength. The ‘Design a bag’ competition is another great way to get young people thinking about how to eat a healthier diet. We can’t wait to see what they come up with!”
For more information about Aldi’s partnership with Team GB, visit www.aldi.co.uk. To find out more about the ‘Design a Bag’ competition - including T&Cs - please visit: www.getseteatfresh.co.uk/designabag.
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