Sofia Fenichell is a self-confessed lover of words. She is a former technology analyst turned serial edtech entrepreneur. As a senior account manager at DDB Needham, she has worked on General Mills and PepsiCo. She is currently CEO and founder of Mrs Wordsmith, a UK start-up transforming how children learn new words. Sofia lives in London with her husband and two children.
Remember when you were in school and you were given weekly lists of words, with little or no relevance to your lessons or your life, and made to commit them to memory? How about those little primers that focus on mundane activities with a set of vocabulary words artificially embedded into the storyline? Well, chances are those same wordlists and primers are still being handed out today. Nothing has changed for decades.