Annie Manning is a qualified NLP Life Skills Coach and Counsellor including; spiritual healing, bereavement and cognitive behaviour therapies. Annie fully values the importance of a student’s wellbeing, positive intervention and uses these additional communication skills to help coach tutors, parents and students. She runs a blog with tips on mindfulness, avoiding exam stress and promoting support charities in mental health, bereavement and anti-bullying. Credoblog.co
She is an experienced freelance report writer, marketing and quality consultant working within Commercial and IT markets, Health, Education and NFP Sectors. Her quality projects have included speaking with schools, universities and researching protocol and purchasing patterns within the LEA nationally. As a marketing manager within IT she dealt with, schools and IDPE members on a daily basis for many years.
I have spent most of my career encouraging communication and how it is, and always will be, the key to success. To many people this is obvious, though as adults we tend to forget that teenagers prefer to be non-committal and secretive, if not a little uncooperative.
My previous articles on advice for writing personal statements have touched on the importance of students developing their social skills, as well as proving their ability to be responsible by working on community or charity related projects.
As professionals within the educational sector we all strive to improve our game. It is not uncommon to find our teaching staff, as well as administrative and support staff, venturing into roles within pastoral care. They may take up these incredibly important roles alongside their primary role in a climate where pastoral support has become an ever-increasing growth area. In my youth, this role would have been tackled by the school nurse, but now many schools have full-time teams managing the demands of modern day schooling.
Sadly, most people experience some form of bullying either in their school or working life. For schools bullying is now a growing concern, with the addition of social media giving those that way inclined an opportunity to bully and intimidate on a much wider scale and instantaneously.
I have written previously about personal statements for Innovate my School’s website and felt perhaps it was time to re-visit this subject from a slightly different angle. Let’s ensure the students not only feel the fear but follow their dream!
I often remind people that recovery from loss can be compared to recovery from say a stroke - where it really is a case of one step at a time. Schools can play a vital role in helping a student’s recovery and bereavement journey in encouraging them to take those first difficult steps.
Teachers, parents and students alike have some apprehension and comments for debate on this vital document, which may be one of the first yet most important written pieces our children will have to produce. Schools and students nowadays have access to mountains of excellent advice and guidelines. Some of which is spot on for the majority of courses a student may wish to take.
Securing funds for any business is a challenge and never more so in the current climate. I have spent many years helping with fundraising at my own daughter's schools and local charities but this has become increasingly harder as corporate companies that normally jump at the chance to become sponsors are holding onto budgets.
Many schools now have their own dedicated Development Director who may well have moved from a corporate environment and has brilliant fundraising and marketing skills. There are, of course, a number of excellent consultants around that specialise in writing applications for grants and will be more than able to help your school.
Schools and Colleges all have their own websites and this may be the first place an ex-pupil will visit to re-establish contact and possibly offer professional services and/or wish to make a donation. Similarly, your alumni database is your school’s business and you must get to know all of your supporters/members. With the aid of the right software this can be achieved easily and efficiently.
ASI Europe have recently published their own white paper 3 keys to smart website. Jyoti Hull-Jurkovic advises how schools and businesses can easily conduct a sales and marketing review with the aid of the correct tools alongside the norm of their site being just ‘user friendly’.
Proper planning and management of any fundraising activity will culminate in better results and managing your alumni database is no exception. What many schools often fail to recognise is that their Database is a vital business tool and it is also a core alumni fundraising asset. Regular maintenance will enable you to ensure that the correct data is retained and all relevant history and information to your supporters is easily accessible to your staff.
Your alumni database is also the driver for any PR or marketing campaign. Consider what actions are required to be carried out by various personnel which need to be taken into account. Ask yourself have I incorporated their role into my follow-up procedures? However, if you have the right IT hardware and software many of these administrative dilemmas can be eliminated, or, at the very least, be managed efficiently.