In the few decades since the birth of the web we’ve moved from email to social networking to a breadth of online services, storing more and more of our personal information in the so called ‘cloud’.

The level of data out there is growing at an exponential rate. In a typical day last year, people sent more than 144 billion emails, shared more than 684,000 pieces of content on Facebook, and uploaded over 72 hours of video footage onto YouTube every single minute.