There are many different views on educational policy but one thing everyone agrees on is the importance of independent reading as a cornerstone of educational development.

How to make reading attractive isn’t easy in a world where children are sophisticated consumers and budgets, space and time are limited. Competition for children’s attention is fierce and if we are serious about encouraging children to read more and develop a life-long love of reading we have to look at the whole experience. Presenting books so that they appear irresistible and children just can’t help but reach out and take them is the first step.