In our first article on Google Analytics we looked at the basics of analytics; how do users find your web site, what pages are your users looking at and how do they interact with that content.
The next natural step is to look at the data in a little more detail and use some of the slightly more advanced features to influence the structure of your site and its content and ultimately the users of your site.
We’re going to use the example of a large independent Sixth Form and see how certain changes are influencing the habits of users. The principles apply to any school or college, whatever the size.
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