Schools are all under a significant obligation to provide certain information on their school websites these days. This is a bit of a problem for lots of schools in itself. The reality is that schools have to compete more and more on every level and having a website that is fresh, modern and regularly updated is key to your success.
Google Analytics is the most exciting opportunity a school has to find out what students and parents, both current and prospective, are using your web site for. At first glance Google Analytics may appear something of a monster but, with a little knowledge, you can gain valuable insights into what your users are looking for and make informed judgements on engaging them online.
By following a few simple steps you can see whether you’re providing your users with the right information in a way they find easy to access. From here, it isn’t a huge step to start to influence their browsing habits in order to get your users to look at the content you want them to see.