When is a sign not just a sign? All of the time is the true answer. In the worst case, it can be a missed opportunity to attract new pupils or can make the school appear less than it is. The first thing that visitors, pupils, staff and local people see is the school frontage. An integral part of that is the signs which instantly create an image and perception of the school. Signage is an important part of your marketing and will help to attract new pupils and visitors alike as well as guiding and informing.
Signs can be large, small, shaped and a range of different colours and styles. Above all else, your signs should present the image that you want to promote to the outside world. They are almost as important as a school uniform in that respect and like a uniform, the style, design and presentation are also important. With modern technology now, the design and colours can match the school’s colours. Logos, no matter how complicated, can be easily added and production methods mean that now almost anything that can be printed can be included into the design of the signs.
When visitors first visit the school and pupils and staff arrive daily, the appearance of the frontage creates an impact of what the school is like on the inside. As they move through the campus, continuity and a user friendly approach to the signage makes moving around on the site a much more pleasant experience.
Signs must not only be functional they should also look good, be safe, be long lasting and nowadays be able to be recycled. They must also be robust, secure and be easy to fit and maintain. Aluminium-based products are the choice of materials here. Aluminium doesn’t rot or rust, it is robust, safe and easy to use, it is recyclable.
Finally, and most importantly, signs should attract people to you, whether they be visitors, potential pupils or special events visitors. Signs should earn their place and make a positive contribution to your school.
