Using the App Store for persuasive writing

David Andrews

David Andrews formed Mr Andrews Online back in 2012 with a vision to deliver better learning experiences for children using mobile technology. Since 2012, he has worked alongside hundreds of schools and teachers, delivering classroom experience days for Primary school children up and down the country. He has recently written a ‘Creative Computing Curriculum’ for a leading Academy, as their previous scheme had become stale and didn’t allow the teachers to exploit cross curricular opportunities. They wanted the scheme to ‘wow the children and be aspirational’.

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This year, all the pupils in year 6 are using their own iPod in lessons, and they all have their own blog space as part of our class blog. In order to make the most of this technology and potential audience, we have introduced several new features to the way we teach. One of these developments is the introduction of a weekly “Guest Marker” project, where their blog is used to share written work with people from varied and specialist backgrounds who have agreed to provide feedback for the pupils. This is based on an idea discussed in Jim Smith’s excellent Lazy Teacher’s Handbook.

The idea of teaching persuasive writing using the App Store was designed to be part of the Guest Marker Project - and the “guest” who had kindly agreed to mark the work was Katie Hart, Head of External Sales at 2Simple Software.

Using Apple TV and an iPad, the App Store was mirrored onto the interactive whiteboard. A screenshot of FIFA 2013 and The Room was opened in Skitch. The pupils were asked to highlight and identify language features of persuasive advertisements as the iPad was passed around the children, who then used the 'highlight tool' in Skitch to identify persuasive words, phrases and rhetorical questions.

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