The cost-effective and compact edtech sensation


Ascent Information Technology Ltd was founded in 1994 and now trades as HUE. HUE products are designed to provide colourful, creative and affordable technology for teaching and learning.

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Images courtesy of supplier. Images courtesy of supplier.

HUE's colourful cameras are instantly recognisable to any teacher who has come across them in the media, online, at an exhibition or - as is often the case - in the staff room via a colleague recommendation. Whether it's the striking shape, distinctive colours or the talk of how they are transforming lessons, these devices certainly demand your attention!

Operating since 1994 from their London HQ, HUE now supplies its distinctive cameras to schools all over the world, with the company earning its place in the edtech world through its popular HUE HD Pro Visualiser and HUE Animation studio stop-motion kit for 7-13-year-olds. What’s more, HUE's substantial and loyal user-base is still growing, mainly through teacher-recommendations. You only have to read their Twitter feed (or the new #TeachersloveHUE hashtag) to see how teachers love to share the many different ways in which they use this small-but-powerful document camera.

So, what is it about HUE that teachers love so much?

You could be forgiven for thinking that it’s all about the price (see below), as HUE really does bring innovation to the classroom on a tight budget. However, you would be doing HUE a disservice to focus solely on the price. Who better to tell you how they use their HUE HD Pro than an educator? Michelle Maness is a teacher at a Title 1 school in Colleton County, South Carolina. She says:

“Installing and using the HUE document camera and software was extremely easy! The camera came with step-by-step instructions for set up and the software is very user-friendly. In fact, the whole process is easy to understand.

“I teach a first-grade class of six and seven year olds who love interactive lessons. The compact nature of the HUE allowed me to set up a space on my desk at the front of the classroom that allows me to work in real time with the students, while also facing them the entire time. I always disliked working on the whiteboard or smartboard with my back to the students. Now my HUE allows me to work and keep an eye on everyone!

“I have used the HUE to display picture books for read-alouds and shared reading, especially during this past holiday season, with the class reading holiday books each morning. I also use a whiteboard under the HUE to teach the students Maths skills, and allow them to do examples in front of the class. Our school district recently distributed Chromebooks for each student to use in the classroom, and having the HUE has been a huge asset in showing them how to use these tablets - I am able to display the keyboard and screen of my own laptop.

“I would absolutely recommend the HUE document camera to other teachers. It is a cost-effective, compact and portable option for a document camera. I use mine every day, and would be remiss without it! My two first-grade team mates both want to get themselves one. The software allows for so many options for lessons; not only for displaying books and work on the smartboard, but also recording videos and using Skype.”

The HUE HD Pro Visualiser retails at £44.95 + VAT. HUE Animation software can be bought separately for only £14.99 + VAT, or as part of the HUE Animation Studio kit for £41.63 + VAT. It is available to buy directly from HUE’s online shop, via Amazon, and through a network of edtech resellers. Visit for more information.

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