Alex Fenton, PhD, is a Doctor of Digital Business at The University of Salford Business School. His research is focused on how innovative digital technologies can improve business processes and impact positively on individuals. Prior to becoming an academic, he ran a digital development company and helped to get Manchester online with the Virtual Chamber in 1997. He also created a smartphone project for major sports clubs called Fan Fit, which helps fans to get active as an official club app. He also released a book in 2020 called Strategic Digital Transformation.

Aleksej Heinze is an Associate Professor in Digital Marketing at KEDGE Business School, Marseille Campus in France and received his doctorate in 2008 from Salford Business School, UK. His area of expertise is the use of digital transformation in education and marketing. Aleksej researched the use of blended learning which cobines online and offline elements of education and has lead production of a number of courses using these methods. He has a breadth of experience of leading multinational educational projects, most recently it is shared in the second edition of the Digtial and Social Media Marketing: results driven approack book, which explores the use of digital tools for marketers. A free online course is available here - http://mastersindigitalmarketing.org/course-information/