Through the promotion, shoppers who spent £30 or more in Aldi stores received Team GB stickers to help their school complete a Kit for Schools poster to win incredible prizes! There were over 15,000 entries for the prizes this year, with 20 schools each winning a grand prize £20,000 for their school, and almost 15,000 sports kits winging their way to schools for every poster completed.
The 20 lucky cash prize winners now have the opportunity to invest their reward funding in creative ways to support a healthy legacy at their school. These investments include building outdoor learning areas, creating all weather surfaces for physical activity, improving library facilities and mental health initiatives. Over the past two weeks, schools got to play host to a top Team GB athlete, including Aldi’s Athlete Ambassadors, including myself and my brother Jonny Brownlee, taekwondo double Olympic medallist Lutalo Muhammad and other Team GB stars such as gymnastics medallist Amy Tinkler and member of Team GB’s gold medal winning hockey team, Hollie Pearne-Webb.
The Kit for Schools campaign is part of Aldi and Team GB’s long-standing efforts to get young people active and eating well ahead of this summer’s Tokyo 2020 Olympic Games. Their award-winning schools programme, Get Set to Eat Fresh, has reached over 1.6 million young people, using Team GB athletes to inspire them to eat well and gain the skills and confidence to cook fresh, healthy meals.
The influence of Get Set to Eat Fresh can be seen in winning schools such as Bellsquarry Primary School in Livingston who are developing a school garden for growing vegetables and Pengam Primary School in the Islwyn region of South Wales that are investing part of their funding in cooking stations to help teach pupils about healthy eating.
Aldi is delighted to offer this much needed funding to these UK schools and provide primary school pupils with the tools and resources needed to stay healthy and active during this key stage in their development.