Helen Walker has worked in the field of educational technology for over 25 years – obviously, she doesn’t look old enough to have done so. She is now a joint owner of Purify Technology, a company which helps organisations to ensure that their technology works, is adopted and has impact. She runs Purify with Dave Prior-Jones (who has a better business brain than her) and Akin Fadipe (a solution architect and all-round good egg).
Build it – but they won’t necessarily come.
I love ‘Field of Dreams’. For those of you that don’t know the film, Kevin Costner plays Ray, an Iowa farmer who hears a mysterious voice in his cornfield saying, "If you build it, he will come." He interprets this as an instruction to build a baseball diamond (what else?) and, once it’s complete, he is visited by the ghosts of the 1919 Chicago White Sox. If you haven’t watched it, don’t let this synopsis put you off – it really is a brilliant film.