Build it – but they won’t necessarily come.
I love ‘Field of Dreams’. For those of you that don’t know the film, Kevin Costner plays Ray, an Iowa farmer who hears a mysterious voice in his cornfield saying, "If you build it, he will come." He interprets this as an instruction to build a baseball diamond (what else?) and, once it’s complete, he is visited by the ghosts of the 1919 Chicago White Sox. If you haven’t watched it, don’t let this synopsis put you off – it really is a brilliant film.